Marketing publications are shit.

Marketing publications focus on big brands. Who cares.

Hi Social is an email newsletter.

It does not focus on big brands.

It focuses on small businesses.

Here's My Issue:

All marketing publications focus on big brands.

They never feature small businesses. Or small marketing agencies. Or freelancers.

Perhaps they are not deemed important enough, where BMW and McDonalds are.

Try googling "small business marketing case studies". The same, limited stuff comes up.

So Hi Social is here to change that.

Why You Should Sign Up Now

Every week, I send a new marketing case study which focuses on a small business.

The case studies are written by me, or a small marketing agency or freelancer.

Every case study has takeaway points, so we can all share learning.

The case studies vary in topic from print to paid social. They feature different small businesses from independent online shops to recruitment agencies.

Hi Social for any marketing professional who works with small businesses. This could be: a freelance marketing pro, a small marketing agency or a marketing staff member who works at a small business.

Sign Up

Hi Social is 700 members strong. Wanna join in?

Hey, I am Garry - a real human!

I live in East Sussex by the sea and love marketing. I am currently Head of Marketing at a custom software company (which is a small business).

Before that, I worked freelance, helping small businesses with social media ads.

Away from marketing I love: eating and cooking, RuPaul's Drag Race and learning ukelele on YouTube.

Do you want to feature?

Anyone can feature on Hi Social. There are a couple of requirements.

1. You must be a small marketing agency or marketing freelancer. No more than 50 staff.

2. The case study must focus on a small business, not a corporate.

If you are up for it, here is the format the case studies follow.

MEET THE CLIENT: a few paragraphs about the client.

WHAT THEY WANT: Why did they contact you?

SUMMARY OF THE WORK: What did you do for them?

EXAMPLES: Any screenshots or examples of ads/website/copy etc.

RESULTS: What did you achieve for the client?

TAKEAWAYS: Key points for the audience. Things that they could think about doing for their clients. Why the campaign/work was successful.

That's it really! Email me if you are ready to feature.

Marketing publications are shit.

Most marketing publications focus on big brands, not small businesses.

Hi Social is a paid newsletter for marketing assistants and managers in small businesses across the UK.

Here's My Issue:

All marketing publications focus on big brands, not small or medium companies.

They never feature small businesses even though small businesses make up 99% of the UK business types.

Perhaps they are not deemed important enough, where BMW and McDonalds are.

Try googling "small business marketing case studies". The same, limited, stuff comes up.

So Hi Social Gold is here to change that.

Hey, I am Garry - a real human!

I live in East Sussex by the sea and love marketing. I am currently Head of Marketing at a custom software company (which is a small business). Before that, I worked freelance, helping small businesses with social media ads.

I also love writing and sharing marketing resources.

Working in marketing at a small business is tough, and you are expected to know everything. So I created Hi Social Gold to share resources.

What You Get:

Every week, I send a new marketing case study which focuses on a small business.

Every case study has takeaway points - stuff you could incorporate into the company you work for.

The case studies vary in topic from print to paid social. They feature different small businesses from independent online shops to recruitment agencies.

You also get one weekly article which is not a case study. It could look at a new trend, like short form content you find on TikTok to an article with Linkedin tips. Every week is different.

Hi Social Gold costs £8 per month. This basically pays for my time to write and source the content.

Wanna join in?

You can sign up on Patreon.

Contact me

You can drop me an email with the form below, email directly to garry@hisocial.org
or send me a DM on Instagram.